January 2016

Viewing posts from January , 2016

4 Ways to Increase Your Small Practice’s Healthcare Marketing ROI with Minimal Investment

Healthcare-marketingSmall medical practices are constantly seeking ways to increase their reach and expand their existing healthcare marketing programs. The problem here lies in the fact that these same practices often appear to lack the appropriate resources to do so. Luckily, the growth of the digital space and opportunities both within and beyond are making it increasingly simple and affordable for even single physician practices to successfully break into the healthcare marketing realm.

If you’ve found yourself falling into this “small practice, limited resources” category, here are four simple ways to increase your healthcare marketing reach without spending a fortune.

1) Make social media your best friend.

Social media (Facebook, Twitter, Google+, etc.) act as great healthcare marketing tools.  Using these various platforms, you are able to share information relating to your practice with a wide audience, including current and potential patients.  Post material that your audience wants to see—photos of your practice, helpful health information or even inspiring patient stories (with permission, of course).  Be sure to respond accordingly to all comments and inquiries, as this is one of the best ways to encourage both current and future activity and engagement.

2) Offer your expertise to local media outlets.

Media outlets are constantly on the lookout for the latest industry news, developments, health fads/tips and expert opinions on the matters at hand, so there is definitely no shortage of opportunities for a healthcare professional to demonstrate his or her knowledge in this arena.  Don’t be afraid to pitch a story idea based on a trending healthcare topic, or to jump at an opportunity to serve as an information source.  In getting media coverage, you can successfully increase your professional credibility and healthcare marketing reach, with no required investment of anything other than time.

3) Work to uphold and strengthen professional relationships.

Doctor referrals are often one of the best ways to grow a small practice, and easily the best way to gain new patients. Get to know the doctors in your area and establish yourself as a trusted, reliable expert to whom fellow medical practitioners would feel comfortable sending their patients. Patients often seek a primary care physician’s recommendation when it comes to seeing a new doctor, so this offers a great opportunity to increase the influx of new patients, while also helping you establish yourself as a respectable staple in the medical community.

4) Make yourself approachable and personable by sending welcome letters.

A simple, effective healthcare marketing tactic and great way to grow your practice with minimal investment is to send letters (or emails) to new patients, introducing yourself and explaining the goals of your practice. Keep a warm tone throughout, and encourage any patients with concerns to reach out to you or your staff.  This will help establish relationships with patients that you have not yet seen, and ultimately increase the likelihood that they will return after their initial appointment.

If your practice needs a little healthcare marketing TLC, let us help!  Holland Advertising: Interactive can help you build your brand, establishing your practice both within and beyond your given industry.  With fresh ideas and experienced execution, we are here to help deliver our clients greater marketing ROI. For more information, contact Bryan Holland at 513.744.3001.

Kick Start Your Digital Marketing
in the New Year

digital-marketingThe dawn of a New Year is a time for fresh starts and new beginnings. It is a time when many people choose to set personal goals, but the majority fail to realize that it doesn’t have to stop there. This time can also be a great opportunity to rethink your business goals and the digital marketing strategy set forth to accomplish these goals. So if you’re looking to reboot your marketing plan in the New Year, here are a few steps to get you started.

1. Set measurable goals.

The first step toward getting your digital marketing plan on track in the New Year is to set goals—ones that can be regularly monitored and measured. These often take the form of numerical values, primarily because numbers can be tracked.  Set sales goals, goals for increasing web traffic, etc. Setting these measurable goals will allow you to see just how close you are to achieving them, and properly evaluate how well the digital marketing tactics that you’re implementing are working along the way.

2.  Develop a plan.

After your goals are established, you will need to develop a digital marketing plan, or a calculated sequence of events to help achieve these goals.  If your website is outdated, consider revisiting its content and design, while properly incorporating SEO.  You could also establish a social media plan, or even plan for implementing advertising across various digital platforms.  Each of these methods will help increase site visits, helping you see better bottom-line results, conversions and sales from your digital marketing.

3. Track the results.

The whole point in establishing measurable goals is so that they can be (you guessed it) measured.  Monitoring the results of a digital marketing campaign allows you to see what is working, and what is not.  If have not seen an increase in sales or conversions after implementing specific aspects of your digital marketing plan, then you could consider taking a different approach. It’s largely a process of experimentation—figuring out what works for your company and what doesn’t, and modifying accordingly.

4.  Seek assistance.

Whether you feel that you have a firm grasp on digital marketing practices or not, partnering with an advertising agency that regularly works with clients in the digital space can prove to be the most effective route. Advertising agencies devote their time and energy to brand building and innovative marketing techniques, and they have the process down to a science. They have industry knowledge and know-how that can prove to be more effective and efficient for your business in the long run.

Holland Advertising: Interactive has decades of experience helping its B2B, B2C and healthcare clients reach their goals by implementing smart marketing strategy across both digital and traditional mediums. For more information about how Holland can help your business implement a digital marketing plan and see greater ROI, contact Bryan Holland at 513.744.3001.