Small medical practices are constantly seeking ways to increase their reach and expand their existing healthcare marketing programs. The problem here lies in the fact that these same practices often appear to lack the appropriate resources to do so. Luckily, the growth of the digital space and opportunities both within and beyond are making it increasingly simple and affordable for even single physician practices to successfully break into the healthcare marketing realm.
If you’ve found yourself falling into this “small practice, limited resources” category, here are four simple ways to increase your healthcare marketing reach without spending a fortune.
1) Make social media your best friend.
Social media (Facebook, Twitter, Google+, etc.) act as great healthcare marketing tools. Using these various platforms, you are able to share information relating to your practice with a wide audience, including current and potential patients. Post material that your audience wants to see—photos of your practice, helpful health information or even inspiring patient stories (with permission, of course). Be sure to respond accordingly to all comments and inquiries, as this is one of the best ways to encourage both current and future activity and engagement.
2) Offer your expertise to local media outlets.
Media outlets are constantly on the lookout for the latest industry news, developments, health fads/tips and expert opinions on the matters at hand, so there is definitely no shortage of opportunities for a healthcare professional to demonstrate his or her knowledge in this arena. Don’t be afraid to pitch a story idea based on a trending healthcare topic, or to jump at an opportunity to serve as an information source. In getting media coverage, you can successfully increase your professional credibility and healthcare marketing reach, with no required investment of anything other than time.
3) Work to uphold and strengthen professional relationships.
Doctor referrals are often one of the best ways to grow a small practice, and easily the best way to gain new patients. Get to know the doctors in your area and establish yourself as a trusted, reliable expert to whom fellow medical practitioners would feel comfortable sending their patients. Patients often seek a primary care physician’s recommendation when it comes to seeing a new doctor, so this offers a great opportunity to increase the influx of new patients, while also helping you establish yourself as a respectable staple in the medical community.
4) Make yourself approachable and personable by sending welcome letters.
A simple, effective healthcare marketing tactic and great way to grow your practice with minimal investment is to send letters (or emails) to new patients, introducing yourself and explaining the goals of your practice. Keep a warm tone throughout, and encourage any patients with concerns to reach out to you or your staff. This will help establish relationships with patients that you have not yet seen, and ultimately increase the likelihood that they will return after their initial appointment.
If your practice needs a little healthcare marketing TLC, let us help! Holland Advertising: Interactive can help you build your brand, establishing your practice both within and beyond your given industry. With fresh ideas and experienced execution, we are here to help deliver our clients greater marketing ROI. For more information, contact Bryan Holland at 513.744.3001.