December 2015

Viewing posts from December , 2015

Why Should Your Business Invest in SEO?

Search-Engine-OptimizationWith the rise of search engine capabilities and almost universal access to the Internet, it comes as no surprise that people are relying on these tools to seek out specific products and services.  Specifically, they tend to place the majority of weight on the results yielded by search engines after a simple search consisting of only a few words.  And where your company ranks within these results matters.

The higher your company’s site ranks on the results page after a search, the more likely the searcher is to visit your site and ultimately, the more likely they are to convert.  Link clicks and site visits yield conversions.  It makes sense, right?

Yet clients continue to question how they could benefit from Search Engine Optimization (SEO).  Here, we’ll address the three most common arguments that arise when having the conversation about SEO.

Argument 1: It’s not a worthy investment of my company’s time or money.

Rebuttal: Organic searches are the cheapest way to attract visitors to your site and see the greatest ROI over time than other forms of traditional marketing.

Argument 2: Our site is already ranking without SEO. 

Rebuttal: SEO will help your company maintain and even improve your position as new businesses enter your company’s niche.  This is vital to maintaining your competitive edge within your given industry.

Argument 3: I’ll think about it later.

Rebuttal: Other businesses—competitors—are thinking about it and implementing it now.  They will soon use SEO to their advantage and more than likely surpass you in certain areas, including sales and conversions due to SEO’s overall impact.

The moral of the story is simple – don’t get left behind.  Don’t let your competition outmaneuver you with their enhanced marketing tactics.  Let us help!

If you would like to learn more about what SEO has to offer your business, as well as gain more industry insight, we’d love to help. Holland’s experienced team takes a focused approach to marketing, injecting smart strategy and fresh ideas into each of its clients’ marketing plans.  For more information about how Holland can help your business see greater marketing ROI, contact Bryan Holland at 513.744.3001.

Tips to Help Your Business Make
the Most of the Holiday Season

The Holidays are just around the corner, and with them comes an outpouring of holiday bucks from consumers all around the world.  This leaves a great opportunity for businesses of every size and industry to capitalize in even the smallest ways.  Here are a few tips to use marketing to your advantage this holiday season:

1) Send out a seasonal/holiday email to your customers and clients.  This small gesture will not only let the people that support your business know that you are thinking about them and grateful for their continued business, but will remind them to consider you for holiday gifts.  Make the email festive, fun and keep it simple.  You might also include a special offer to further encourage the customers to consider you for holiday gifts.

2) Express gratitude.  Nothing is more off-putting to loyal clients and customers than ungrateful companies with whom they regularly spend their money.  For this reason, it is important to do whatever you can to show that you are grateful for the fact that they continuously choose you as a business partner by thanking them for the partnership.  Send a special gift basket, give them a special rate for a limited time or simply send a “thank you” note as a kind gesture.  A little bit truly does go a long way.

3) Use social media to your advantage.  While many small businesses lack a strong social media following, those that do follow are loyal – and they should be treated as such.  Leverage social media platforms like Twitter, Facebook and even Instagram to display and promote any ongoing sales or specials that your company has. Even taking a second to post about company culture, holiday parties or any similar event could bolster support for your overall business and brand.

4) Offer special shipping options (for e-commerce sites).  Many people put a lot of their holiday shopping off until very late in the season.  This makes it vital that you offer expedited shipping options – along with standard – to accommodate such last-minute decisions.  Making standard shipping free is also an enticing gesture, and makes potential customers more likely to be actual customers.

Need help getting the most return on your marketing investment this Holiday season?  We’d love to chat! Holland Advertising: Interactive has an extensive history helping its clients more successfully reach existing and potential customers and clients, taking local businesses to new heights along the way.  For more information about how Holland can help your business better align with its audience, meet sales goals and take advantage of the holidays of present and future, contact Bryan Holland at 513.744.3001.